Writing a compelling LinkedIn profile is a must if you want to attract positive attention. Your profile is your face to the world of online networking, thus, it should be your primary means for introducing and promoting yourself.
Our aim here is to show you how you can develop a LinkedIn profile that will be an effective and career-enhancing networking tool. (more…)
The kind of relationship you will build with your manager and other senior staff will pretty much determine how productive and happy you will be at work. Having a not-so-enjoyable job in a friendly environment is always much better than getting a great job with a boss and coworkers you can’t get along with. Building a good working relationship with the people you work with can’t be that difficult especially if you are guided on how you should do it. And this is what you will learn in this post. (more…)
Although it is a newer concept by now most people are aware of the idea of personal branding, and just how important it can be to your career if you can establish a strong one for yourself that is consistent and impressive. What you may not be aware of though is just how to use your personal brand as a transferable skill, one that can help you secure that new job you want or finally make the career change you have had in mind for years!
Your Personal Brand as a Transferable Skill – Your Resume – However much the world of work has been changed by technology and by things like social media, your resume is still probably the first chance you have to make an impression on a potential new employer. Listing all of your skills and past achievements is great, but you still need to make sure that your resume as a whole accurately reflects the personal (more…)
Before you can learn much about how to use personal branding for a competitive edge, it’s important to have an understanding of what personal branding is. Fortunately, it’s possible to take a look at the way many successful people have used personal branding to get a feel for what it is and how it can work for you. (more…)
I recently surveyed my clients who are middle managers or in mid-career positions to see what they had in common. I discovered three common elements: most are in mid-life; their biggest challenges are balancing life and career; and they are using this stressful, pivotal time to reinvent themselves. (more…)
Branding is a process started by large corporations like Nike as part of a marketing strategy in the 1980?s. It is a concept which had them selling their customers an image and an idea. Soon, along with the pair of running shoes you were buying, you were also buying into the concept, and “just doing it”; and your Bell telephone service isn’t just about a tool, it’s about the way we are all connected. Advertising has become less about the product and more about the feeling the company wants you to associate with what they sell. (more…)