Career Tips – Packaging and Marketing ‘Brand You’

Branding is a process started by large corporations like Nike as part of a marketing strategy in the 1980?s. It is a concept which had them selling their customers an image and an idea. Soon, along with the pair of running shoes you were buying, you were also buying into the concept, and “just doing it”; and your Bell telephone service isn’t just about a tool, it’s about the way we are all connected. Advertising has become less about the product and more about the feeling the company wants you to associate with what they sell. (more…)